How we rate property agents
An independent quality score based on public data, not influenced by agents or agencies.
Why AgentScore?
Choosing a property agent is one of the most important financial decisions you make in Singapore. But comparing agents is difficult - everyone claims to be the best, and reviews on a single platform only tell part of the story.
Google reviews are positively biased. Agents ask happy clients for reviews, while unhappy clients rarely write one. The result: an average rating of 4.5+ across all agents, making it hard to differentiate.
FairComparisons corrects this by combining reviews from multiple independent platforms and applying statistical corrections based on review volume.
What data do we use?
Google Reviews
Client ratings and review texts from Google Maps. The most widely used source, but positively biased.
listing portals Reviews
Ratings from Singapore's largest property platform. Includes reviews from actual property transactions.
CEA Registration
Verification against the Council for Estate Agencies public register. Confirms active registration status.
Market Activity
Listing volume and transaction data per district. Indicates how active an agent is in specific areas.
Agency Profile
Agency size, years in operation, and professional certifications.
How is the score calculated?
The AgentScore combines five dimensions, each weighted by relevance to the consumer.
Quality - A Bayesian-corrected average of reviews from Google, listing portals and other platforms. Sources where negative reviews are more common carry higher weight.
Experience - Transaction history, years of registration, and specialisations.
Market presence - Activity per district based on listings and transactions.
Trust - CEA verification, agency membership, review volume.
Visibility - Online presence and profile completeness.
The exact weighting is proprietary and continuously refined. The score is fully automated and cannot be influenced by payment.
Frequently asked questions
Can agents influence their score?
No. The AgentScore is calculated automatically from public data. The only way to improve a score is to actually perform better - better service leads to better reviews.
How often is the score updated?
Scores are recalculated weekly based on the latest data from all sources.
Why does my score differ from my Google rating?
Google ratings are structurally too positive. FairComparisons corrects for this by also including listing portals reviews and applying Bayesian correction based on review volume. Additionally, experience, market activity and trust factors are weighted in.