FC
FairComparisons
Search
Property AgentsLawyersHDB PricesAbout

Privacy Policy

Last updated: 9 April 2026

1. Who operates FairComparisons

FairComparisons ("we", "us", "our") is operated by FairComparisons, a comparison platform registered in the Netherlands. We are not registered in Singapore but we process personal data of individuals in Singapore and therefore comply with Singapore's Personal Data Protection Act 2012 ("PDPA") as an organisation that collects, uses and discloses personal data of individuals in Singapore.

2. What personal data we collect and display

FairComparisons is a comparison platform that aggregates publicly available information about CEA-registered property agents and agencies in Singapore. We collect and display the following categories of personal data:

a) CEA Public Register data

Agent name, CEA registration number, agency affiliation, and transaction records (property type, town, date, buyer/seller role). Source: Council for Estate Agencies public register, accessed via the data.gov.sg open data API. This data is made publicly available by the Singapore government under the Singapore Open Data Licence. Approximately 30,740 agent profiles and 1.3 million transaction records.

Legal basis: Publicly available data exception under Section 17(2) read with paragraph 1(e) of the Fourth Schedule of the PDPA. The CEA publishes this data for the express purpose of public transparency in the property industry. Our use is consistent with that purpose.

b) Property transaction data

URA private property transactions (approximately 130,000 records), HDB resale transactions (approximately 208,000 records), and rental median data (approximately 7,000 records). Sources: Urban Redevelopment Authority Data Service API and data.gov.sg open government data. This data does not contain personal data; it consists of anonymised property transaction prices.

c) Google agency reviews

Ratings and review texts for property agencies as published on Google Maps. These reviews relate to agencies (business entities), not to individual agents. Where a reviewer's name appears in a Google review, that name was made publicly available by the reviewer themselves.

Legal basis: Publicly available data exception (Section 17(2), Fourth Schedule paragraph 1(e) of the PDPA). The data is published by reviewers on a public platform and our use (displaying reviews to help consumers compare agencies) is consistent with the purpose for which reviews are posted.

d) listing portals active listings

Publicly listed property advertisements including the listing agent's name, listing price, and property details as displayed on listing portals.com.sg.

Legal basis: Publicly available data exception (Section 17(2), Fourth Schedule paragraph 1(e) of the PDPA). Agents publish listings on listing portals for the purpose of attracting buyers and tenants. Displaying this information on a comparison platform serves a consistent purpose of helping consumers evaluate agents.

e) AgentScore

A proprietary composite score (0 to 100) calculated by FairComparisons from the publicly available data described above. The AgentScore is our original analytical work product and is not sourced from any third party.

3. Purposes for collecting and using personal data

We collect and use personal data to:

  • Display agent profiles and comparison information to help consumers choose a property agent
  • Calculate and display the AgentScore for each registered agent
  • Process "Claim your profile" requests from agents who wish to verify and manage their profile
  • Provide and manage paid subscription services (Verified Profile)
  • Respond to enquiries, correction requests, and complaints
  • Improve our platform and services

4. When agents claim their profile

When a property agent uses our "Claim your profile" feature, they voluntarily provide us with their email address and, optionally, their phone number. We use this information solely to:

  • Verify that the person claiming the profile is the registered agent
  • Communicate about their profile and our services
  • Process and manage a paid Verified Profile subscription, if applicable

By submitting a claim request, you consent to our collection and use of your contact details for these purposes. You may withdraw consent at any time by emailing us, which will result in the removal of your voluntarily provided contact details (but not the publicly sourced data on your profile).

5. Paid subscriptions (Verified Profile)

Agents may subscribe to a Verified Profile (S$29/month), which allows them to add a photo, biography, and contact details to their public profile. Payment processing is handled by Stripe. We do not store credit card numbers; Stripe processes and stores payment information under its own privacy policy. We retain subscription records (plan type, start date, billing status) for as long as the subscription is active and for a reasonable period afterwards for accounting purposes.

6. Website visitors and analytics

When you visit our website, we collect anonymous, aggregated analytics data including page views, referrer URLs, and general device type (desktop or mobile). We filter out bot traffic. We do not use cookies for tracking. We do not use third-party analytics services that track individual visitors. We do not collect IP addresses or any other data that could identify individual visitors.

7. Who we share personal data with

We do not sell personal data. We may share personal data with:

  • Stripe (payment processor), for agents who subscribe to a Verified Profile
  • Vercel (hosting provider), which processes web requests on our behalf
  • Supabase (database provider), where agent profile data is stored

These service providers process data on our behalf and are bound by their own data protection obligations. Data may be transferred outside Singapore to the extent that these providers operate servers in other jurisdictions; such transfers are conducted in accordance with Section 26 of the PDPA.

8. How long we keep personal data

  • Publicly sourced agent data (CEA, Google, listing portals): retained and updated for as long as the agent holds an active CEA registration. Data for deregistered agents may be retained for up to 12 months after deregistration, then deleted.
  • Claim and subscription data: retained for the duration of the agent's active engagement with our platform, plus 7 years for accounting records as required by Dutch law.
  • Analytics data: aggregated and anonymous; no personal data is retained.

9. Your rights under the PDPA

If you are a property agent whose data appears on FairComparisons, you have the following rights:

  • Access: You may request to know what personal data we hold about you (Section 21 PDPA).
  • Correction: You may request correction of any error or omission in your personal data (Section 22 PDPA). Since most data is sourced from public registers, corrections to source data should be made at the source (e.g., CEA, Google); we will update our records when the source is updated.
  • Withdrawal of consent: Where you have provided personal data voluntarily (e.g., through the Claim flow), you may withdraw consent for our use of that data. We will then remove your voluntarily provided information. Note that withdrawal of consent does not apply to publicly available data collected under the Fourth Schedule exception.

Profile removal requests: If you request complete removal of your profile, we will remove all voluntarily provided data (email, phone, photo, biography). For data sourced from public registers (name, CEA number, transaction records), we will evaluate your request on a case-by-case basis. Because this data is publicly available and our use falls within the Fourth Schedule exception, we are not obligated under the PDPA to delete it. However, we will consider reasonable requests and may suppress display of your profile if there is a compelling reason to do so.

We will respond to access and correction requests within 30 days, as required by the PDPA.

10. Do Not Call Registry

FairComparisons does not send marketing messages by phone, SMS, or fax. We do not use phone numbers from the CEA register or any other source for telemarketing. If an agent provides their phone number through the Claim flow, we use it solely for account verification and service-related communications, not for marketing. We therefore do not check the Do Not Call Registry as we do not engage in the types of communications it covers.

Should we introduce marketing communications in the future, we will obtain proper consent and comply with the Do Not Call provisions in Part IX of the PDPA before doing so.

11. Children

FairComparisons is not directed at individuals under the age of 18. We do not knowingly collect personal data from children.

12. Changes to this policy

We may update this privacy policy from time to time. The "Last updated" date at the top of this page indicates when the latest revision was made. We encourage you to review this policy periodically.

13. Contact us

For any questions about this privacy policy, to exercise your data protection rights, or to make a complaint:

FairComparisons

Email: privacy@fair-comparisons.com

If you are not satisfied with our response, you may contact the Personal Data Protection Commission of Singapore (PDPC) at www.pdpc.gov.sg.