For Property Agents
99.co sells listings and leads to agents.
FairComparisons ranks you free, on your record.
99.co is one of Singapore's top consumer portals. FairComparisons is a seller-first comparison layer: every CEA agent is listed and ranked on real transaction data at no cost, and sellers compare agents and invite them to quote.
99.co vs FairComparisons
An honest, side-by-side look. 99.co details are as published on 99.co and verified on 2026-07-12. FairComparisons pricing is current as of today.
| 99.co | FairComparisons | |
|---|---|---|
| Seller enquiries sent to you | Owner Listings broadcast an owner's unit to the agent pool; agents contact the owner | Sellers shortlist agents and invite up to 3 to quote |
| Cost to be listed, ranked and found | Paid subscription packages plus credits (published on the 99 Agent Property Hub) | Free forever, and never a cut of your sale |
| How you are surfaced to clients | CEA-verified profiles with track records and reviews; listing prominence is influenced by paid boosting | AgentScore on verified CEA/URA/HDB records, never for sale |
| Cost to the seller or consumer | Free to search; valuation tools via SRX X-Value | Always free for sellers |
| Business model | Agent listing subscriptions, credits and lead products | Optional agent tool subscriptions only, never pay-to-rank |
Different model, different value
99.co sells listings and leads to agents.
FairComparisons ranks you on your record, free.
Your AgentScore is computed from CEA, URA and HDB transaction data; being listed and ranked costs nothing and we take no cut of your sale.
On 99.co, listing prominence follows paid credits.
On FairComparisons, ranking follows your transactions.
There is no boosting or featured placement to buy. The only way to rank higher is to close more of the deals sellers care about.
99.co's Owner Listings broadcast to the agent pool.
FairComparisons lets the seller compare and invite you.
A seller shortlists agents on their record and invites up to three to quote, so the enquiries you receive come from sellers who chose you.
99.co has huge reach and SRX X-Value data.
Use both: portal reach plus an independent record.
We are not competing on listing inventory or valuation data. Many agents list on 99.co and use FairComparisons for the independent record and the seller comparison.
Not either-or: many agents run listings on 99.co and use FairComparisons for the independent record and the seller comparison.
Already live on FairComparisons
agents profiled
agents scored
agencies
Data sourced from CEA, URA and HDB public records. Updated regularly.
Frequently asked questions
Is FairComparisons a replacement for 99.co?+
No. 99.co is a consumer listing portal and agent marketing suite; FairComparisons is a seller-first comparison layer and an independent agent record. Many agents use both, 99.co for listing reach and FairComparisons for the record and the seller enquiries.
What does each cost an agent?+
On FairComparisons, being listed, ranked and found is free forever, and we never take a cut of a sale; optional tool subscriptions are Verified S$29, Professional S$69, Elite S$149 per month and never change your rank. 99.co sells agent subscription packages plus credits, published on its 99 Agent Property Hub.
Does 99.co send me seller enquiries?+
Its free Owner Listings channel broadcasts an owner's unit to the agent subscriber pool, and agents then contact the owner; the agent directory is browse-only. On FairComparisons a seller compares agents and invites up to three to quote, so you hear from sellers who picked you.
How are agents ranked on each?+
99.co shows CEA-verified profiles with automated track records and reviews, while listing prominence is influenced by paid boosting. FairComparisons ranks by AgentScore computed from CEA/URA/HDB records; payment never changes your position.
Is 99.co better at anything?+
Yes, and it is worth being straight about it. 99.co is a top-two Singapore portal with huge consumer reach, a large agent network and strong valuation data through the SRX X-Value model it owns. It is a different job from an independent, seller-first agent comparison.
Your profile is already live. Claim it for free.
No credit card. No listing fees. Just your track record, working for you.