For Property Agents
Buyers are already searching
for agents like you
FairComparisons ranks in Google for agent name, area, and district searches. When buyers search, they find your profile. Your track record sells itself.
Your next client is Googling right now
Buyers and sellers research agents before making contact. They search for specific agent names, "best agent in [area]", and "property agent [district]". FairComparisons profiles appear in these search results with your AgentScore, transaction history, and contact details.
Example searches where FairComparisons profiles appear
Where agents typically spend on marketing
Industry-typical monthly ranges for Singapore property agent marketing channels.
| Channel | Typical monthly cost | Model |
|---|---|---|
| Listing portals (PropertyGuru, 99.co) | S$150 - S$2,861 | Pay per listing / subscription tier |
| Meta and Google Ads | S$500 - S$10,000 | Pay per click / impression |
| Lead-gen agencies | S$1,500 - S$15,000 | Pay per lead / retainer |
| FairComparisons | S$0 - S$299 | Free profile, optional paid visibility |
Ranges are industry-typical estimates and will vary by agent. FairComparisons is not a direct substitute for all channels.
How it works
Buyer searches Google
A buyer or seller searches for an agent by name, area, or specialty. Example: "best property agent Tampines".
Finds your profile
Your FairComparisons profile appears in search results with your AgentScore and transaction summary.
Views your track record
The buyer reviews your full transaction history, specializations, and score breakdown. No fluff, just data.
Contacts you via WhatsApp
If your track record matches what they need, the buyer taps your WhatsApp button and reaches out directly.
Your profile is already live
If you are a CEA-registered agent, we have already created your profile from public transaction data. Claim it to add your photo and WhatsApp number so buyers can reach you.
agents profiled
agents scored
agencies
Data sourced from CEA public records. Updated regularly.
Why your track record matters more than ads
Buyers do their homework
Before contacting an agent, most buyers research online. They want to see actual transaction history, not just a profile photo and a tagline. Your CEA records speak for themselves.
No bidding, no sharing
Unlike lead-gen services, we do not sell the same lead to multiple agents. When a buyer contacts you from your profile, they have already chosen you based on your track record.
Compounds over time
Every transaction you close improves your AgentScore and strengthens your profile. Unlike ads that stop the moment you stop paying, your track record keeps working for you.
Frequently asked questions
How many leads will I get from FairComparisons?+
We cannot guarantee a specific number of leads. FairComparisons works by making your profile visible in Google search results when buyers look for agents by name, area, or specialty. The volume depends on your AgentScore, your area, and how many buyers are actively searching. We do not make claims about lead volumes because they vary significantly.
How is this different from buying leads?+
We do not sell leads. Buyers find your profile organically through Google, review your transaction history and AgentScore, and contact you directly via WhatsApp if they want to work with you. There is no lead sharing, no bidding, and no competition for the same lead. When a buyer contacts you from your profile, they already know your track record.
Do I need to pay to get contacted by buyers?+
No. A free claimed profile includes your photo, WhatsApp number, and full AgentScore. Buyers can contact you at no cost to either party. Paid plans (S$99/mo Pro, S$299/mo Premium) add sponsored placement and analytics, but buyer contact is available on the Free tier.
What types of searches does FairComparisons rank for?+
FairComparisons profiles rank in Google for searches like agent names (e.g., searching a specific agent by name), area-based searches (e.g., property agent Bishan), and comparison searches (e.g., best property agent District 15). We have over 1,000 indexed pages across agents, agencies, and districts.
How long does it take to see results?+
Your profile is already live and indexed in Google. When you claim it, your photo and WhatsApp number become visible immediately. Organic search visibility varies. Some agents see profile views within days of claiming, while for others it takes longer depending on search demand in their area.
Your profile is already being viewed by buyers.
Claim it to add your photo and WhatsApp number. Free, takes 2 minutes.
Questions? hello@fair-comparisons.com