For Property Agents
Mogul.sg assigns sellers one partner agent.
FairComparisons lets sellers compare every agent.
Mogul.sg is a data-rich portal with a low-cost, concierge selling service. FairComparisons is the seller-first comparison layer: every CEA agent is ranked on real transaction data, and the seller compares and invites a shortlist to quote.
Mogul.sg vs FairComparisons
An honest, side-by-side look. Mogul.sg details are as published on mogul.sg and verified on 2026-07-12. FairComparisons pricing is current as of today.
| Mogul.sg | FairComparisons | |
|---|---|---|
| Seller enquiries sent to you | Its AI agent (MAIA) routes buyer leads to the listing's agent; the seller service assigns one partner agent | Sellers shortlist agents and invite up to 3 to quote |
| Cost to be listed and ranked | No additional listing fee to receive MAIA leads; a 0.2% referral to Mogul only on a successful sale | Free forever, and never a cut of your sale |
| How agents are surfaced | No public merit ranking of agents; the seller is assigned one partner agent (concierge model) | AgentScore on verified CEA/URA/HDB records, never for sale |
| Cost to the seller | A flat S$150 admin fee for its 0% commission service, refundable under a 90-day guarantee | Always free for sellers |
| Business model | Consumer data + a 0.2% success referral on assigned sales | Optional agent tool subscriptions only, never a cut of the sale |
Different model, different value
Mogul assigns the seller one partner agent.
FairComparisons lets the seller compare and choose.
A seller shortlists multiple agents on their track record and invites them to quote, rather than a concierge model that assigns a single partner agent.
Mogul publishes no independent agent ranking.
FairComparisons ranks on an independent AgentScore.
Our ranking is computed from official CEA, URA and HDB records so sellers can see who actually sells, which an assigned-agent service does not surface.
Mogul earns a 0.2% referral on the sale.
FairComparisons takes no cut of your sale.
We are paid only by optional agent tool subscriptions and never by pay-to-rank, so the comparison stays independent of any transaction incentive.
Mogul's flat-fee model and data tools are a real draw.
Use both: Mogul's tools plus a free comparison.
Mogul says it built rich map, keyword and valuation tools and a low-cost selling service. Many sellers will still want to compare independent agents first, which is what FairComparisons is for.
Different jobs: Mogul is a low-cost selling service; FairComparisons is the neutral way to compare every independent agent first.
Already live on FairComparisons
agents profiled
agents scored
agencies
Data sourced from CEA, URA and HDB public records. Updated regularly.
Frequently asked questions
Is FairComparisons the same as Mogul.sg?+
No. Mogul.sg is a data portal with a low-cost concierge selling service that assigns the seller one partner agent. FairComparisons is a neutral comparison of every independent CEA agent, where the seller compares track records and invites a shortlist to quote.
What does each cost an agent?+
FairComparisons is free to be listed and ranked, with optional tool subscriptions that never change rank and no cut of your sale. Mogul charges agents no extra listing fee to receive its MAIA leads and takes a 0.2% referral only on a successful sale, versus the usual 1% co-broke.
Does Mogul let sellers compare agents?+
Not in a compare-and-invite way. A seller using Mogul's flat S$150 service is assigned one Mogul-partnered agent (a concierge model), and its MAIA assistant routes buyer enquiries to the listing's agent. FairComparisons is built for the seller to compare agents on record and invite quotes.
Is Mogul cheaper for sellers?+
Mogul advertises a flat S$150 admin fee (refundable under a 90-day money-back guarantee) instead of the usual seller commission, which is genuinely low-cost. On FairComparisons sellers pay nothing and each shortlisted agent quotes their own fee, so sellers can weigh a full-service agent against Mogul's model on real numbers.
Your profile is already live. Claim it for free.
No credit card. No listing fees. Just your track record, working for you.