Agency Comparison

ERA vs KEY LINK

Head-to-head comparison based on CEA transaction records, AgentScore data, and Google reviews.

7,009 ERA agents2 KEY LINK agents90.4 ERA avg score12 KEY LINK avg score

Which agency is better, ERA or KEY LINK?

ERA is the larger agency with 7,009 registered agents, compared to 2 at KEY LINK. ERA agents score higher on average (90.4 vs 12 out of 100). ERA agents have completed more total transactions (92,869). The right agency depends on your property type, location, and whether you need a specialist or generalist agent.

ERA vs KEY LINK by the numbers

MetricERAKEY LINKDiff
Registered agents7,0092+350350%
Scored agents5001+49900%
Average AgentScore90.412.0+653%
Highest AgentScore9412+683%
Total transactions92,8691+9286800%
Avg transactions/agent13.20.5+2540%
Google rating4.1 / 5N/A--
Google reviews630N/A--

Top ERA agents

Top KEY LINK agents

ERA specializations

HDB51%
Condo49%
EC0%
LANDED0%

KEY LINK specializations

Condo100%

ERA top areas

SENGKANG52 agents
JURONG WEST51 agents
YISHUN47 agents
TAMPINES44 agents
PUNGGOL39 agents

KEY LINK top areas

Katong/ Joo Chiat/ Amber Road1 agents

Deciding between ERA and KEY LINK? Compare their agents directly.

Aggregate numbers only tell part of the story. The agent you work with matters more than the agency name. Compare top agents from ERA and KEY LINK side by side on transaction history, area expertise, and AgentScore to find the right fit.

FAQ

Is ERA or KEY LINK better?

Based on AgentScore data, ERA agents have a higher average score (90.4/100) compared to KEY LINK (12/100). However, both agencies have top performers scoring 94/100. The best agent for you depends on your specific property type and district.

How many agents does ERA have vs KEY LINK?

ERA has 7,009 registered agents while KEY LINK has 2. Of those, 500 ERA agents and 1 KEY LINK agents have enough transaction data to receive an AgentScore.

Are these rankings paid or sponsored?

No. FairComparisons rankings are calculated from CEA transaction records, URA data, and Google reviews. Agencies cannot pay for a higher position. All data is sourced from public government records.

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All data from CEA (Council for Estate Agencies) Public Register and URA transaction records. Rankings are calculated, not purchased. This comparison is for informational purposes only.