Home / Compare agents / Century 21 / Choo Lai Hong (Serene Choo)
68
AGENTSCORE
Solid

Choo Lai Hong (Serene Choo)

Century 21 property agent in Toa Payoh · CEA R003103A
42 transactions14% in Tampines62% hdbTampines/ Pasir Ris
Ranked on CEA dataUpdated Oct 2026
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Is this your profile, Serene?

In the 30 days to 09 Oct 2026, members of the public opened 2,007 different Singapore agents' CEA records here, 1,652 of those arrivals straight from Google. 12 of those agents had claimed their page. The other 1,995 were spoken for by a page they have never seen.

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22 deals a year is the top tenth of the market.

5median12top 25%22top 10%56top 1%

Deals per agent over the last 12 months, from the CEA register.

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The record at a glance

Strong track record in Tampines.

On 42 CEA-recorded transactions, Choo Lai Hong (Serene Choo) carries a strong AgentScore of 68/100. 40% of that activity is sales rather than rentals, and of the sales with a recorded side 41% were seller-side, representing the person selling. The record centres on HDB transactions, over roughly 9 years of recorded activity.

Synthesised from Serene's CEA transaction record. Full breakdown below.

Verified track record

17
Recorded sales
7
Seller-side resales
0
Sales logged on FairComparisons

Seller-side resales are the deals where this agent represented an owner selling an existing home, which is the closest match to hiring them to sell yours. Recorded sales include new project launches, where the seller is the developer. 25 rental transactions are also on record. Counted from official CEA salesperson records. No sales have been logged on FairComparisons yet; this fills in as the record grows.

Deal breakdown

Serene's 42 CEA-recorded transactions at a glance.

42DEALS
Rental (whole)25 (60%)
Resale17 (40%)
Seller · 7 (41%)Buyer · 10
Which side of a sale they usually represent
Landlord · 9 (36%)Tenant · 16
Which side of a rental they usually represent

Activity over time

Serene's recorded CEA transactions by year, sales and rentals.

2
2017
5
2018
10
2020
6
2021
5
2022
3
2023
5
2024
4
2025
2
2026
Sales Rentals
Where Serene ranksTop 45%

Ranked by AgentScore among all 30,147 scored agents in Singapore. 13,473 of them score 68 or higher, Serene included, so Serene is in the top 45%.

Performance overview

Based on 42 CEA transactions recorded to date.

Property mix
HDB
62%
Condo & apartment
38%
Represents
Tenant
38%
Buyer
24%
Landlord
21%
Seller
17%

Where Serene is most active

Tampines/ Pasir Ris
6
Serangoon Garden/ Hougang/ Punggol
4
Orchard/ Cairnhill/ River Valley
3
Geylang/ Eunos
2
Bishan/ Ang Mo Kio
1

Transaction record

Every deal below is from the CEA salesperson public register. No price or address is published in this record. Verify Serene's current CEA registration ↗

7
Sales representing the seller
10
Sales representing the buyer
25
Rental transactions

Selling a home? Serene represented the seller in 7 of 17 recorded sales, alongside 25 rental deals.

Last recorded deal · Mar 2026
DateTypeActing forPropertyArea
Mar 2026Whole RentalLandlordCondoTampines/ Pasir Ris
Feb 2026Whole RentalTenantHDBBishan
May 2025Whole RentalTenantCondoSerangoon Garden/ Hougang/ Punggol
May 2025ResaleSellerHDBSengkang
Mar 2025Whole RentalTenantHDBBishan
Mar 2025Whole RentalTenantCondoArdmore/ Bukit Timah/ Holland Road/ Tanglin
Jul 2024Whole RentalTenantCondoKatong/ Joo Chiat/ Amber Road
May 2024Whole RentalLandlordHDBClementi
Show 34 more recorded transactions
DateTypeActing forPropertyArea
Mar 2024ResaleSellerHDBToa Payoh
Mar 2024ResaleBuyerHDBToa Payoh
Jan 2024Whole RentalTenantHDBBishan
Nov 2023Whole RentalLandlordCondoTampines/ Pasir Ris
May 2023Whole RentalTenantCondoSerangoon Garden/ Hougang/ Punggol
Jan 2023ResaleSellerHDBToa Payoh
Oct 2022ResaleBuyerHDBSembawang
Sep 2022ResaleBuyerHDBSengkang
Aug 2022Whole RentalTenantCondoGeylang/ Eunos
Mar 2022ResaleBuyerHDBYishun
Feb 2022Whole RentalLandlordHDBBishan
Dec 2021ResaleBuyerHDBSengkang
May 2021Whole RentalTenantCondoSerangoon Garden/ Hougang/ Punggol
Mar 2021Whole RentalLandlordCondoOrchard/ Cairnhill/ River Valley
Feb 2021Whole RentalTenantHDBBishan
Jan 2021ResaleBuyerHDBBedok
Jan 2021Whole RentalTenantHDBTampines
Dec 2020Whole RentalLandlordCondoOrchard/ Cairnhill/ River Valley
Dec 2020Whole RentalTenantHDBPasir Ris
Dec 2020Whole RentalTenantCondoYishun/ Sembawang
Oct 2020Whole RentalLandlordCondoTampines/ Pasir Ris
Sep 2020Whole RentalLandlordCondoOrchard/ Cairnhill/ River Valley
Sep 2020Whole RentalTenantCondoGeylang/ Eunos
Aug 2020ResaleBuyerHDBToa Payoh
Jul 2020Whole RentalTenantHDBToa Payoh
May 2020Whole RentalLandlordCondoTampines/ Pasir Ris
May 2020Whole RentalTenantCondoSerangoon Garden/ Hougang/ Punggol
Sep 2018ResaleSellerHDBAng Mo Kio
Sep 2018ResaleBuyerHDBSengkang
Aug 2018ResaleSellerHDBSengkang
May 2018ResaleSellerHDBToa Payoh
Feb 2018ResaleBuyerHDBClementi
Dec 2017ResaleBuyerHDBWoodlands
Apr 2017ResaleSellerHDBBedok

This record reflects transactions in the public CEA register. Off-market deals and very recent transactions may not appear yet, and government data is published with a lag. Spotted an error? Report it and we will check it against the source.

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Is this Serene?

This profile is compiled from public CEA, URA and HDB transaction records. If a figure looks wrong, we will check it against the source and correct verified errors. You can also claim the profile to add context, or ask us to remove it.

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Quick answers

About Choo Lai Hong (Serene Choo), from the record.

Is Choo Lai Hong (Serene Choo) a CEA-registered property agent?

Yes. Choo Lai Hong (Serene Choo) is registered with the Council for Estate Agencies under registration number R003103A, currently with Century 21. You can verify this on the CEA Public Register.

How many property transactions does Choo Lai Hong (Serene Choo) have on record?

42 transactions are attributed to Choo Lai Hong (Serene Choo) in CEA's public transaction records. The full breakdown by property type, transaction type and side is shown on this page.

What is Choo Lai Hong (Serene Choo)'s AgentScore?

68/100. AgentScore is computed by FairComparisons from public CEA, URA and HDB records, weighing transaction volume, recent activity, market diversity and experience. Rankings cannot be bought or edited by any agent.

Which area is Choo Lai Hong (Serene Choo) most active in?

Toa Payoh, based on the location of Choo Lai Hong (Serene Choo)'s recorded transactions.

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