Home / Compare agents / Serence Playford (Serence Playford)
84
AGENTSCORE
Strong

Serence Playford (Serence Playford)

Propnex Realty property agent in Kranji · CEA R045464A
74 transactions26% in Kranji70% condo & apartmentKranji/ Woodgrove
Ranked on CEA dataUpdated Oct 2026

Selling a home? Note that 23% of Serence's recorded deals are sales; the rest are rentals. The record below shows the full mix.

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Your AgentScore is 84, Serence. Sellers can already see it.

In the 30 days to 10 Oct 2026, members of the public opened 2,005 different Singapore agents' CEA records here, 1,619 of those arrivals straight from Google. 12 of those agents had claimed their page. The other 1,993 were spoken for by a page they have never seen.

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22 deals a year is the top tenth of the market.

5median12top 25%22top 10%56top 1%

Deals per agent over the last 12 months, from the CEA register.

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The record at a glance

Record leans to rentals in Kranji.

Serence Playford (Serence Playford) (Propnex Realty) records an active history of 74 CEA transactions, for an exceptional AgentScore of 84/100, among the top 19% of scored agents in Singapore by AgentScore. Only 23% of that record is sales rather than rentals, and of the sales with a recorded side 29% were seller-side, representing the person selling. The record centres on condo and apartment transactions, over roughly 9 years of recorded activity.

Synthesised from Serence's CEA transaction record. Full breakdown below.

Verified track record

17
Recorded sales
5
Seller-side resales
0
Sales logged on FairComparisons

Seller-side resales are the deals where this agent represented an owner selling an existing home, which is the closest match to hiring them to sell yours. Recorded sales include new project launches, where the seller is the developer. 57 rental transactions are also on record. Counted from official CEA salesperson records. No sales have been logged on FairComparisons yet; this fills in as the record grows.

Deal breakdown

Serence's 74 CEA-recorded transactions at a glance.

74DEALS
Rental (whole)40 (54%)
Rental (room)17 (23%)
Resale9 (12%)
New sale8 (11%)
Seller · 5 (29%)Buyer · 12
Which side of a sale they usually represent
Landlord · 54 (95%)Tenant · 3
Which side of a rental they usually represent

Activity over time

Serence's recorded CEA transactions by year, sales and rentals.

1
2017
2
2018
14
2020
14
2021
11
2022
9
2023
10
2024
8
2025
5
2026
Sales Rentals
Where Serence ranksTop 19%

Ranked by AgentScore among all 30,147 scored agents in Singapore. 5,512 of them score 84 or higher, Serence included, so Serence is in the top 19%.

Performance overview

Based on 74 CEA transactions recorded to date.

Property mix
Condo & apartment
70%
HDB
23%
Landed
7%
Represents
Landlord
73%
Buyer
16%
Seller
7%
Tenant
4%

Where Serence is most active

Kranji/ Woodgrove
19
Orchard/ Cairnhill/ River Valley
9
Tampines/ Pasir Ris
7
Geylang/ Eunos
5
Ardmore/ Bukit Timah/ Holland Road/ Tanglin
5

Transaction record

Every deal below is from the CEA salesperson public register. No price or address is published in this record. Verify Serence's current CEA registration ↗

5
Sales representing the seller
12
Sales representing the buyer
57
Rental transactions

Selling a home? Serence represented the seller in 5 of 17 recorded sales, alongside 57 rental deals.

Last recorded deal · Jul 2026
DateTypeActing forPropertyArea
Jul 2026ResaleBuyerCondoTampines/ Pasir Ris
May 2026Room RentalLandlordHDBTampines
Mar 2026Room RentalLandlordHDBTampines
Feb 2026Whole RentalLandlordCondoSerangoon Garden/ Hougang/ Punggol
Jan 2026Whole RentalLandlordCondoKranji/ Woodgrove
Nov 2025Whole RentalLandlordCondoKranji/ Woodgrove
Jun 2025ResaleBuyerCondoSerangoon Garden/ Hougang/ Punggol
May 2025Room RentalLandlordHDBTampines
Show 52 more recorded transactions (of 74 on record)
DateTypeActing forPropertyArea
May 2025Room RentalLandlordCondoSerangoon Garden/ Hougang/ Punggol
Apr 2025ResaleSellerCondoKranji/ Woodgrove
Apr 2025Whole RentalLandlordCondoKranji/ Woodgrove
Feb 2025Whole RentalLandlordCondoOrchard/ Cairnhill/ River Valley
Jan 2025Whole RentalLandlordCondoKranji/ Woodgrove
Dec 2024Whole RentalLandlordCondoKranji/ Woodgrove
Nov 2024Whole RentalLandlordCondoOrchard/ Cairnhill/ River Valley
Oct 2024Whole RentalLandlordCondoGeylang/ Eunos
Oct 2024Room RentalLandlordHDBTampines
Oct 2024Whole RentalLandlordCondoKranji/ Woodgrove
Jun 2024Whole RentalLandlordCondoSerangoon Garden/ Hougang/ Punggol
May 2024Room RentalLandlordHDBTampines
Apr 2024Whole RentalLandlordCondoOrchard/ Cairnhill/ River Valley
Apr 2024ResaleSellerCondoKatong/ Joo Chiat/ Amber Road
Jan 2024Room RentalLandlordCondoKranji/ Woodgrove
Dec 2023Whole RentalLandlordCondoOrchard/ Cairnhill/ River Valley
Nov 2023ResaleSellerCondoJurong
Oct 2023Room RentalLandlordHDBTampines
Sep 2023Whole RentalLandlordCondoKranji/ Woodgrove
Sep 2023Whole RentalLandlordCondoKranji/ Woodgrove
Aug 2023Whole RentalLandlordCondoArdmore/ Bukit Timah/ Holland Road/ Tanglin
Jun 2023Room RentalLandlordHDBTampines
Feb 2023Whole RentalLandlordCondoOrchard/ Cairnhill/ River Valley
Jan 2023Whole RentalLandlordCondoKranji/ Woodgrove
Nov 2022Whole RentalLandlordCondoGeylang/ Eunos
Sep 2022Room RentalLandlordHDBTampines
Sep 2022Whole RentalLandlordCondoKranji/ Woodgrove
Aug 2022Room RentalLandlordCondoArdmore/ Bukit Timah/ Holland Road/ Tanglin
Jul 2022ResaleBuyerCondoHillview/ Dairy Farm/ Bukit Panjang/ Choa Chu Kang
Jul 2022Whole RentalLandlordCondoJurong
May 2022Room RentalLandlordHDBTampines
Apr 2022Whole RentalLandlordCondoSerangoon Garden/ Hougang/ Punggol
Feb 2022Whole RentalLandlordCondoKranji/ Woodgrove
Feb 2022Whole RentalLandlordCondoOrchard/ Cairnhill/ River Valley
Jan 2022Whole RentalTenantCondoOrchard/ Cairnhill/ River Valley
Nov 2021Whole RentalLandlordCondoKranji/ Woodgrove
Nov 2021Whole RentalLandlordCondoKatong/ Joo Chiat/ Amber Road
Nov 2021Room RentalLandlordHDBTampines
Sep 2021Whole RentalLandlordCondoArdmore/ Bukit Timah/ Holland Road/ Tanglin
Sep 2021Whole RentalLandlordCondoKranji/ Woodgrove
Aug 2021Whole RentalLandlordCondoJurong
Jun 2021Room RentalLandlordHDBTampines
Jun 2021Whole RentalLandlordLandedKranji/ Woodgrove
Apr 2021Whole RentalLandlordLandedOrchard/ Cairnhill/ River Valley
Feb 2021New SaleBuyerCondoLoyang/ Changi
Jan 2021New SaleBuyerCondoPasir Panjang/ Hong Leong Garden/ Clementi New Town
Jan 2021Whole RentalTenantLandedKatong/ Joo Chiat/ Amber Road
Jan 2021Whole RentalLandlordLandedJurong
Jan 2021Whole RentalLandlordLandedKranji/ Woodgrove
Oct 2020Room RentalLandlordHDBTampines
Sep 2020New SaleBuyerCondoGeylang/ Eunos
Sep 2020Whole RentalLandlordCondoArdmore/ Bukit Timah/ Holland Road/ Tanglin

This record reflects transactions in the public CEA register. Off-market deals and very recent transactions may not appear yet, and government data is published with a lag. Spotted an error? Report it and we will check it against the source.

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Is this Serence?

This profile is compiled from public CEA, URA and HDB transaction records. If a figure looks wrong, we will check it against the source and correct verified errors. You can also claim the profile to add context, or ask us to remove it.

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Quick answers

About Serence Playford (Serence Playford), from the record.

Is Serence Playford (Serence Playford) a CEA-registered property agent?

Yes. Serence Playford (Serence Playford) is registered with the Council for Estate Agencies under registration number R045464A, currently with Propnex Realty. You can verify this on the CEA Public Register.

How many property transactions does Serence Playford (Serence Playford) have on record?

74 transactions are attributed to Serence Playford (Serence Playford) in CEA's public transaction records. The full breakdown by property type, transaction type and side is shown on this page.

What is Serence Playford (Serence Playford)'s AgentScore?

84/100. AgentScore is computed by FairComparisons from public CEA, URA and HDB records, weighing transaction volume, recent activity, market diversity and experience. Rankings cannot be bought or edited by any agent.

Which area is Serence Playford (Serence Playford) most active in?

Kranji, based on the location of Serence Playford (Serence Playford)'s recorded transactions.

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