Building pages: be the agent on the development page buyers read
Publish your own commentary on one development's price page, exclusively, so the people researching that building meet you first.
What it is
Every private development on the site has a page built from URA transaction records: median price, range, floor-level pricing, rental data. A building page attaches your written local commentary to one of those developments.
While it is published, no other agent can present that development. It is first come, first served, and the slot is yours while the page is live.
It is clearly labelled as agent commentary next to the neutral data, with your name, agency, CEA registration and a booking link.
Why we built it
People research a building's prices long before they choose an agent. That is the moment where local knowledge is worth the most and where almost no agent is present.
Exclusivity is what makes it worth writing something good. A page with five agents shouting on it is a directory, not a recommendation.
It changes nothing about ranking. Presenting a development never moves your AgentScore, your search position or your lead flow, and the page says so out loud where consumers can read it.
Who it helps
Agents who genuinely farm a development
You meet the buyers and sellers researching it, at the moment they are researching.
Buyers and sellers reading the data
Local context next to the numbers, from someone named and registered, clearly marked as their commentary.
The use case
The condo you have sold in four times
You know one development better than anyone, down to which stacks face the afternoon sun. You claim its page, write four paragraphs of the things the price table cannot say, and publish. From then on, the owners and buyers reading that development's transaction history read your commentary underneath, with a button to book you.
Walkthrough
- 01
Open the Grow tab
Find the Building pages card. It shows how many pages your plan allows.
- 02
Find your development
Search by name. Results show the street, district and how many transactions we hold.
- 03
Write it
A headline up to 90 characters and your commentary, at least 350 characters to publish.
- 04
Publish
It goes live immediately. If another agent already presents that development, you are told and can save a draft instead.
- 05
It appears with the data
Your spotlight renders on the development page with your name, agency, CEA number and a booking link, plus a note that it is agent commentary.
What it does not do
- Private residential developments only. No HDB blocks and no landed estates.
- One agent per development at a time. If someone already has it, you cannot.
- There is no edit flow yet. To change your text you delete the page and write it again, which also releases the development.
- A newly published spotlight can take until the next site build to appear on a development page that is already cached.
- There is no performance data on the page yet: no views, no clicks.
- A paid plan buys you more developments to write on. It never buys a better position, a higher score or more leads, and an Elite agent's commentary is presented exactly the same way a free agent's is.
- It never affects your ranking, your AgentScore or your leads. That is enforced in the code, not just promised here.
More of what we are building
Paperwork: the letter of intent, and the tenancy agreement that fills itself
Draw up a rental letter of intent on your own letterhead in about two minutes, then start the tenancy agreement from it with the deal already carried across.
Plans you can start and stop yourself, that never touch your ranking
Three paid tiers that add tools and depth, self-serve from the dashboard, with a billing portal you control. None of them move you up the rankings.
My Home: save your home once, and watch what it is worth
Keep your valuation behind a private link, see how the estimate has moved since you saved it, and get told when it changes materially.